Melissa to supply knowledge optimization providers to assist with election safety


With November’s election approaching, election safety is one thing many individuals are already beginning to consider. Knowledge verification firm Melissa has introduced that it is going to be providing free knowledge optimization providers that may enhance registered voter rolls and encourage honest election processes.

In response to Melissa, the mix of accelerating numbers of vote-by-mail choices and an growing variety of voters transferring between elections current challenges when managing election integrity. For example, the U.S. Census Bureau discovered that 31 million Individuals modified residences in 2019, and four million of these strikes had been to a special state. The Voting Rights Act doesn’t permit an individual to vote in a couple of election, however tackle modifications are sometimes not correctly tracked between jurisdictions. 

Election officers are tasked with making an attempt to enhance the accuracy of voter rollers and keep away from voter disenfranchisement in instances the place voting supplies aren’t obtained. 

Most of the present knowledge instruments don’t have the skills wanted to excellent these voter information. Melissa defined that the Nationwide Change of Tackle (NCOA) and Digital Registration Info Middle (ERIC) will help tackle among the challenges, however they’re incomplete measures.

Melissa’s resolution will replace voter contact info and take away duplicate vote roll knowledge. It does this by cross referencing info throughout a number of databases to supply identification verification of names, addresses, telephone numbers, and e mail addresses. 

“Hundreds of thousands of individuals across the U.S. transfer every year making it particularly troublesome for election boards to maintain their voter lists clear and up-to-date,” stated Bud Walker, Chief Technique Officer, Melissa. “However this accountability has [a] vital impression on the equity of any election. By leveraging Melissa’s knowledge high quality options, election officers achieve the intelligence to find out whether or not voters on their registrars are actually eligible to solid a poll. With this data nicely forward of Election Day, the officer can take corrective motion as vital to make sure election safety and advance voter participation.”