Episerver acquires Optimizely to create superior digital expertise platform
Digital expertise platform supplier Episerver has introduced that it’s buying experimentation and optimization firm Optimizely.
The acquisition will allow Episerver to assist prospects optimize each person touchpoint. In response to the cmopany, prospects will be capable of do extra testing with better ease than ever earlier than.
“Whereas each B2B and B2C firm is on-line right this moment, not each group is utilizing buyer insights to confidently seize new alternatives and adapt to challenges,” mentioned Alex Atzberger, CEO of Episerver. “I’m thrilled that with the completion of our acquisition of Optimizely, we’re democratizing experimentation so corporations can exchange guesswork with evidence-based outcomes that drive transformation, buyer engagement, and model differentiation.”
Episerver will now be capable of present advantages like expertise innovation primarily based on actual buyer insights, elevated testing agility, and improved outcomes by distinctive digital experiences.
Following the acquisition, it would serve about 9,000 prospects and 900 companions in trade segments similar to retail, manufacturing and distribution, monetary companies, insurance coverage, healthcare, media, and know-how.